Dejan Metodijeski. THE BIG BUSINESS CALLED HIP HOP: ASPECTS OF MUSIC TOURISM

UDC: 316.723:78.067.26]:331.2 

Author: Dejan Metodijeski

Title: THE BIG BUSINESS CALLED HIP HOP: ASPECTS OF MUSIC TOURISM

Language of Paper: Macedonian

Language of Summary: English

Keywords: Hip hop, business, music, concert tours, tourism

Pages: 51-63

Hip hop music, a part of hip hop culture, has gained popularity worldwide over the last three decades. The goal of the paper is to provide a better perspective and un­derstanding of hip hop’s business benefits and to show its economic impact. In this context, the synergy of hip hop and tourism is its main subject. For the purpose of the paper, secondary data sources were used, by consulting literature on hip hop, and the Internet. A review of the literature has shown that there are many authors all over the world who have published professional literature concerning various aspects of hip hop culture. Relevant statistics show that, at the moment, globally, the best-selling music genre is hip hop with 38% of sales, followed by rock music with 20%, and the rest are other music genres. On the other hand, when it comes to concert tours, hip hop artists account for 11% of world concert tours, compared to 55% for rock music. The wealth of the 2019 top five hip hop artists was $2,930 million, with the hip hop artist Jay Z to be the first hip hop artist to create a billion-dollar fortune.